The Punjab Food Authority (PFA) once again pulled up their socks and ready to take action against infant formula companies after the end of the business adjustment period on September 20. In this raged, the authority has prepared the action plan.
The go-ahead for taking strict action was given in a meeting from PFA Director General Captain (R) Muhammad Usman while reviewing the progress of PFA’s Technical Wing at his office on Sunday.
DG said that PFA would not spare anyone found guilty of violating PFA rules after ending the deadline. He said that manufacture companies of infant formula could not mentioned the word ‘milk’ or infant formula is a satisfactory substitute for human breast milk on the packing of their products, as per the orders of Supreme Court. He further said that Infant Formula Companies could not give free samples of their products to doctors in hospital for the marketing purpose, added that, medical center will provide infant formula products to customers only on prescription/ recommendation of the Doctor.
Captain (R) Muhammad Usman informed that PFA will remove the stock of all companies from the market which will not bring a reform and failed to meet the PFA food regulations after September 20, 2018. Besides, PFA would be take action against violators as per the law. He also directed Monitoring and Vigilance Wing to more vigilantly monitor the activities of infant formula companies’ employees in hospitals and markets.