PFA starts conducting a survey to assess the demand for Pasteurized Milk


Punjab Food  Authority has  selected the  township area as an initial for conducing   survey to  know  about  the  consumption  of  milk   and  aware   people  about  the pasteurization process.  Meanwhile,  PFA  and  Livestock   Department’s  joint teams have kicked
off the survey campaign.

This  was  revealed  by  PFA   Director  General retired  Captain  Muhammad  Usman during the press  briefing  on milk  pasteurization  and  progress  of  the  department,  held at  Punjab  Food Authority  Headquarter  on  Tuesday. He  briefed  media  about  the  pasteurization  law  and its execution plan as well as daily consumption of it which would be judged in the survey.

He  said  that they  would  start the  provision  of  pasteurized milk at the doorstep of consumers in  the  light  of  survey  results. He  said that  a comprehensive plan concerning the availability of healthy  and  pure  milk  has  been  entered  in  the  final  stage  under  the  pilot  project  of milk pasteurization.  He  further  said  that  PFA  would  spread  this  project   across   the  city  after executing  from one area  of the city to other  areas.  He said that the  sale of  loose milk  would be  completely  banned  by  2022. He  said that the packaging standards of pasteurized milk have been   determined  while  PFA  to be  completed   legalisation  about  the milk  supply  vehicles before  the end of  December 2019. He  said that  it is  easy  to keep  an eye on a few hundred pasteurized units as compared to thousands  of milk selling  points.  Pasteurization  is the  only solution to the  elimination of milk  adulteration from Punjab. He has  appreciated  the role of
media to  spread the  message of the PFA. The teams  would go door-to-door for a survey and
to remain  in the field from 9am to 3pm, he added.


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